The project was approached as a documentary-style storytelling series, prioritizing authenticity, emotion, and environmental context over traditional product-focused imagery. Photography was designed to support both editorial storytelling and brand positioning - capturing riders within their environments while reinforcing the emotional tone of each individual story. Visual direction focused on consistency across multiple narratives, ensuring each installment felt distinct while contributing to a unified campaign identity.

‍Produced a cohesive body of photography across a multi-part campaign, supporting three individual storylines published as part of Salsa’s Gravel & Gratitude series.
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Assets were distributed across digital editorial platforms, brand storytelling channels, and campaign features, forming the visual backbone of the project.

- Featured across a multi-part branded storytelling campaign spanning three individual athlete narratives
- Published through leading cycling editorial platforms (Bikepacking.com, theradavist.com, Bicycling)
- Campaign distributed across global digital and brand storytelling channels
- Contributed to a long-form narrative series positioning Salsa Cycles beyond product marketing
- Supported storytelling centered on identity, community, and representation within cycling culture
- Delivered a cohesive visual identity across multiple campaign installments