PACTIMO

Led creative production and brand storytelling across web, retail, ambassador, and digital marketing channels.

CLIENt:

Pactimo

Services:

Production
Direction
PHOTOGRAPHY
Video
Social Content Strategy
PR

Pactimo was growing its presence as a performance cycling apparel brand and needed a stronger, more cohesive creative identity across customer touchpoints.

My role focused on building and executing the visual and storytelling systems that supported product launches, seasonal campaigns, ambassador initiatives, and ongoing brand marketing.

This work took place during COVID, when digital creative became even more central to how brands connected with their audiences and drove momentum.

RESULTS

Approach

The work was approached as an integrated brand production system rather than isolated shoots or campaigns. Creative direction centered on aligning product storytelling, athlete and ambassador content, and campaign visuals into a more consistent brand language across channels. This meant producing photography and video that could serve multiple functions at once, from ecommerce and digital marketing to retail, PR, and community-facing brand storytelling. A major part of the role was balancing speed and output with consistency, ensuring Pactimo could maintain strong creative presence while continuing to grow through a highly disrupted market period.

Execution

Led and executed a wide range of creative output across the brand, including:
- Seasonal product launch campaigns
- Photography and video production for all marketing channels
- Creative assets for web and retail
- Ambassador and athlete content
- Brand visuals supporting digital marketing and PR initiatives

Worked across concepting, shoot planning, production, editing, and rollout to ensure a consistent visual identity across the business.

Results

- Owned brand visual identity across web, retail, ambassador, and digital marketing channels
- Directed photo and video production across seasonal campaigns and product launches
- Helped support significant brand growth during COVID through consistent creative output
- Built creative systems that supported both brand storytelling and product marketing
- Led multi-channel campaign execution across digital, retail, and PR touchpoints
- Produced high-volume creative work while maintaining cohesive brand direction

Social Campaign - Teva