FASTPACKING
HUAYHUASH

A high-altitude social campaign documenting a multi-day fastpacking expedition in the Peruvian Andes.

CLIENt:

TEVA

Services:

Production
Direction
PHOTOGRAPHY
Cinematography
Editing

Teva set out to document a multi-day fastpacking expedition across the Huayhuash Circuit, one of the most demanding high-altitude routes in the world, as part of their Bureau of Adventure initiative.

The goal was to create a social-first campaign that captured both the physical intensity of the route and the human stories behind the athletes, while positioning Teva within the trail running and endurance community.

RESULTS

Overview

The campaign contributed to Teva’s Bureau of Adventure storytelling initiative, reaching a global audience across social platforms and reinforcing the brand’s presence within the endurance and trail running community.

Expedition

- 5 days in the field
- 80 miles covered
- 23,000+ ft elevation gained
- Filmed between 11,000–16,700 ft.

Results

- 35K+ views across a 3-part social campaign
- 30K+ accounts reached across a global audience
- 1,400+ interactions across campaign assets
- ~5–6% engagement rate across organic distribution
- 96%+ of views driven by non-followers,extending reach beyond Teva’s core audience
- 55+ hours of cumulative watch time across campaign rollout
- Integrated into Teva’s Bureau of Adventure storytelling platform

Documentary Campaign - Rab Equipment