The campaign was approached as a multi-story narrative system rather than a single production. Each host story was developed with its own tone and environment, while maintaining a cohesive visual and narrative language across the campaign. Production required a highly agile workflow - moving quickly between locations across Colorado while maintaining consistency in lighting, sound, and storytelling quality. Collaboration with Airbnb’s internal production team ensured alignment on messaging, tone, and delivery requirements, while allowing flexibility to adapt to changing timelines and production needs.

- 3x 60-second primary ad units (one per host)
- 3x 30-second cutdowns
- 3x 15-second cutdowns
- High-resolution photography captured across all locations
- Full interview footage, b-roll, and audio deliverables

- Delivered a multi-location digital ad campaign featuring three distinct host narratives
- Produced 9+ video assets optimized for digital advertising formats
- Managed full production lifecycle across multiple locations within a compressed timeline
- Executed a fast-moving, multi-day shoot across diverse environments in Colorado
- Collaborated directly with Airbnb’s internal production and policy teams
- Delivered integrated video and photography assets for campaign use
- Successfully balanced narrative storytelling with performance-driven ad formats